Direct Mail

Direct Mail

At Andrews, we approach direct mail marketing differently. Our experts work with you to develop the best strategies and execution, ensuring your message ends up in front of the right audience—on time and on budget.

Our Approach

Andrews delivers mail services your business can depend on. Since 1985 we have developed tried and true systems that merge decades of experience with the latest technology to ensure efficient and accurate mailings.
Every mailing is important, so we pride ourselves on our continuous quality control system that starts at the beginning of every project and doesn’t end until the mail is delivered to your customer. We employ the latest technology for auditing, matching, shipping along with read and print technologies to ensure on-time deliveries.

Postage Optimization

Postage optimization plays a crucial role in the efficiency and cost-effectiveness of direct mail campaigns. It involves strategically managing the postage expenses associated with sending physical mail to target audiences. By utilizing advanced technologies and data analytics, Andrews can tailor your direct mail efforts to minimize postage costs while maximizing reach and impact. Our optimization process takes into account factors such as mailing lists, geographic targeting, postage rates, and delivery timelines. By carefully analyzing these variables, Andrews can identify the most cost-efficient postage options and distribution methods. This not only results in significant savings for your business but also ensures that direct mail campaigns are finely tuned to reach your intended audience.

Variable Printing

Variable printing allows your business to tailor each piece of printed material with unique content, such as personalized messages, images, or offers, based on specific recipient data. By leveraging customer information like demographics, purchasing history, or preferences, variable printing transforms traditional direct mail into a highly targeted and relevant communication tool. This personalization not only captures the recipient’s attention but also increases the likelihood of engagement and conversion.

Bindery and Lettershop

At Andrews, we balance both quality and efficiency. Our seamless integration of bindery and lettershop capabilities streamlines the production workflow (with equipment such as our “Tip” card machine, slit merge, or match mail) allowing for faster turnaround times and cost-effective processing. These capabilities play a crucial role in ensuring the accuracy and precision of personalized content, contributing to the overall success of your direct mail campaign by presenting a cohesive, well-crafted message that not only resonates with your target audience, but is delivered to them on time, on budget, and with the highest quality.

Contact us

Six Pearson Way Enfield, CT 06082