Sonny’s Place, an amusement center and destination for music, corporate and private events located in Somers, Connecticut, partnered with Andrew Associates to expand its presence in the area. Their goal: to raise awareness and become THE destination spot for family entertainment and activities. Specifically, Sonny’s needed to boost their Facebook following.
the big idea
Andrew Associates hit the ground running with an aggressive social media marketing and email campaign featuring daily and weekly updates of special events and highlighting specific activities like ZipLine, Mini Golf, Go Karts, Arcade and special live performance announcements.
Sonny’s Facebook page went from 1,500 followers to well over 25,000 (and counting!). #bigsuccess