the challenge


Holy Name Medical Center in Teaneck, New Jersey, needed a fresh approach to their permanent, rotating digital billboards and to get people talking. Messages are changed on a regular basis with topics covering the various services offered by the Center, along with physicians and special holiday messages throughout the year.


the big idea

Freshen up the look of the billboards, create a brand look and have some fun—when appropriate.



the results

Great creative and brand messaging garnered rave reviews from stakeholders as well as the public at large. While it’s hard to measure a rise in brand awareness via billboards, all internal parties and donors have responded positively and comment on their favorites on a regular basis.

BabyNewYear-NewKidTown      Holy Name Billboard_Cholesterol_September 2015

Holy Name Get Treated Not Seated 2015 Billboard      Let the resolutions begin


our work speaks for itself

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