Duncaster, Connecticut’s leading LifeCare Retirement Community, works closely with Andrew Associates to manage and execute its overall marketing strategy. As part of this effort, Andrew Associates was charged with creating a marketing piece that captures the beauty of the community while presenting specific details about the various levels of living and care options available. But not everyone who is interested in Duncaster is seeking the same level of care or living situation.
the big idea
Marketing overview collateral piece that presents a very broad overview, designed to accommodate separate collateral pieces that highlight the specific benefits and amenities of the various “neighborhoods” within the larger community.
The flexibility of this customizable marketing brochure allows Duncaster to present potential residents with just the information that pertains to them and their situation.